Privacy policy

Last updated: September 11, 2025

YOGI Amsterdam operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the “Services”). YOGI Amsterdam is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction, or otherwise interact with us through the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include anonymized or de-identified data. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences):

Contact details including your name, billing address, shipping address, telephone number, and email address.
Financial information including credit/debit card and account numbers, payment details, transaction data, payment confirmations, and other related details.
Account details including username, password, security questions, preferences, and settings.
Transaction data including items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, and your order history.
Communications with us including any information you provide when contacting customer support.
Device information including details about your device, browser, network connection, IP address, and other unique identifiers.
Usage information including data about your interactions with the Services, such as when and how you browse or navigate.

Sources of Personal Information

We may collect personal information from:

Directly from you, such as when you create an account, use the Services, or communicate with us.
Automatically through the Services, from your device or via cookies and similar technologies.
From our service providers, who may collect and process information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, customizing, and improving the Services. To process payments, fulfill orders, remember preferences, send account-related notifications, process returns and exchanges, manage your account, enable reviews, and provide a tailored shopping experience.
Marketing and advertising. To send promotional communications by email, SMS, or post, and to display targeted ads online, including based on previous purchases or browsing behavior.
Security and fraud prevention. To verify accounts, provide secure payment and shopping, detect or act on fraudulent, illegal, or malicious activity, protect public safety, and secure our Services. You are responsible for keeping your account credentials safe.
Communicating with you. To provide customer support, respond to inquiries, and maintain our relationship with you.
Legal reasons. To comply with applicable law, respond to legal requests or proceedings, enforce our Terms, and protect the Services, our rights, and the rights of others.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

With Shopify, vendors, and third-party service providers (e.g. IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to deliver services and advertising. Shopify may support personalized advertising across multiple merchants and websites.
When you direct us or give consent, for example via social media integrations or specific delivery requests.
With our affiliates or within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations, enforce policies, or protect rights and safety.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Data you submit through our Services will be transferred to and shared with Shopify, as well as third parties that may be located outside your country of residence, in order to operate and improve the Services.

Additionally, we may use certain enhanced Shopify features that rely on data gathered across merchants. In these cases, Shopify is the controller of such processing and is responsible for handling your rights. For more information, please see the Shopify Privacy Policy for Customers.

Third-Party Websites and Links

Our Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy, security, accuracy, or content of those sites. Any information you share on public or third-party platforms may be visible to others without limitation.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with data, please contact us to request deletion. We do not knowingly “sell” or “share” the personal data of individuals under 16 years old.

Security and Retention of Your Information

We take steps to protect your data, but no security measures are completely impenetrable. Data you send may not be secure in transit—please avoid unsafe channels for sensitive information.

We retain personal information as long as necessary to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

Right of access/knowledge – request details of the personal information we hold.
Right to deletion – request that we delete your data.
Right to correction – request correction of inaccurate data.
Right to portability – request a copy of your data or its transfer to a third party.
Managing communication preferences – unsubscribe from promotional emails at any time.

If you are in the UK or EEA, you may also have rights to:

Object to processing or request restriction.
Withdraw consent, where processing is based on consent (without affecting prior lawful processing).

You can exercise these rights via the Services or by contacting us at the details below. For information about Shopify’s role and your rights regarding data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising your rights. Verification of your identity may be required before processing your request. You may also appoint an authorized agent, subject to verification.

Complaints

If you have concerns about our use of your personal information, please contact us using the details below. Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside your country of residence.

Where data is transferred outside the EEA or UK, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, unless the destination country is deemed to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for legal reasons. We will post updates on this site, revise the “Last updated” date above, and provide additional notice as required by law.

Contact

If you have questions about this Privacy Policy or our practices, or if you wish to exercise your rights, please contact us at:

Email: info@yogiamsterdam.nl
Data Controller: YOGI Amsterdam